The micro culture that I have decided to observe for Unit 2 is the people that spend hours upon hours in the Starbucks coffee shop. I like to call them the “Starbucks dwellers.” I have never spent much time in Starbucks myself, just the occasional stops to get a warm beverage. I choose to study in my room more than any other location such as the library or Starbucks. These people interest me because I cannot understand how anyone could sit in one location for such an extended period of time. What makes Starbucks so appealing that one could spend the majority of their day there? Some people I know do find it more favorable to study in Starbucks rather than in the dorm because of the atmosphere that does not encompass as many distractions. These are some of the questions that I am going to strive to answer through my observational study.
This very observation is the basis for my hypothesis. The “Starbucks dwellers” choose to spend time in Starbucks to have a more work-friendly environment, one in which distractions are less frequent and large supplies of caffeine are readily available. The hours of the Starbucks provide an environment where people can come and study late into the night while having caffeinated beverages at hand to help them stay awake. Furthermore, the “Starbucks dwellers” accumulate at Starbucks to study in a social environment, to do group work, or just to have a friend close by to help against getting discouraged.
This study will serve as a basis for understanding how and where students prefer to do work. This knowledge would be essential for the university to continue to provide and expand the facilities available for its students. The success of the student highly depends upon the resources available to them, including the study facilities that are not only accessible, but appealing for the students.
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